Design Leader creating clear, usable, outcome-driven products.

Based: San Francisco, US

Phone: +1 (415) 7302677

Portfolio: www.katelovesdesign.com

Email: [email protected]

Speaking languages: English, Russian

Work experience: 14.7 years

September 2025 — Present

Head of Design. ISINA Remote. Part Time. Los Angeles, www.isina.com

ISINA is a music-tech platform for emerging artists. I lead design for the core product, improving onboarding, usability, and daily artist workflows.

• Rebuilt onboarding and first-time user flow — +947% user growth.
• Improved product readability and navigation — +155% DAU.
• Launched lifecycle emails that increased creator activity (tracks +653%, playlists +604%, posts +169%).
• Refined Discovery, Tracks, and Messaging surfaces — +483% messages, +100% premium trials.

June 2020 — April 2025 4 yrs 11 mos

Principal Product Designer. Americor Remote. Full Time. Irvine, www.americor.com

Americor is a leading U.S. debt-relief company. I designed for the Client Portal where customers track progress, manage programs, and access support.

• Improved offer confirmation flow completion from 25% → 56%.
• Helped build the first UI library for web and mobile.
• Designed digital support tools (Help Center, chatbot) — 30% fewer support calls.
• Built the onboarding webinars platform, increasing first recurring payments by 16% and reducing cancellations by 50%.
• Contributed to mobile apps rated 4.8★ iOS and 4.6★ Android.
• Supported community tools, including a 23k+ member Facebook group.

August 2018 — January 2020 1 yr 6 mos

Lead Designer. Sber On-site. Full Time. Moscow, www.sberbank.ru

Sber is the #1 bank in Russia. I worked on Sberkids, a mobile banking app for children (iOS & Android).

• Collaborated with back-end and front-end teams to improve app usability and flow.
• Designed a new Demo mode feature and created a fresh design concept for the app.
• Conducted master classes for children on designing interfaces in Figma — hands-on workshops to inspire future creators.
• Learned and applied the importance of testing hypotheses early in the design process.

June 2017 — June 2018 1 yr

Digital Designer. Aic. On-site. Full Time. Moscow, www.aic.ru

AIC is one of Russia’s top digital studios.

• Redesigned the website for Uralsib Bank — a Top-20 bank in Russia.
• Created support guidelines for the bank’s design system to ensure smooth adoption on the client side.
• Gained early product experience and learned to collaborate closely with analytics and data teams to drive design decisions.

April 2012 — April 2017 5 yrs

Co-founder and Lead Designer. Q-Design On-site. Full Time. Saratov, www.q-des.ru

Independent design studio in Saratov, co-founded with two partners.

• Delivered promotional websites, outdoor advertising, and SEO projects for local businesses.
• As team lead: conducted interviews, supervised design work, managed client communication, and oversaw project delivery & documentation.
• Learned how challenging it is to build a strong team — and that my biggest passion lies in the design process itself.

April 2011 — April 2012 1 yr

Graphic Designer in Neon Technologies

On-site. Full Time. Saratov, www.saratov-neon.ru

Design for outdoor advertising studio. I joined this team in my start of career and learned how to build workflows and communicate effectively with both the team and customers.

Education

2011-2014

Technical University. Saratov Master’s Degree in Graphic Design and Marketing

2005-2009

Art College. Saratov Associate degree in Environmental Design