Product design leader with 14+ years of experience focused on fintech and user-facing products.

Expert in finding real product pain points and aligning user experience with business goals.

Defines product strategy, frames complex problem spaces, and works closely with product, engineering, and risk to turn ambiguity into clear decisions.

Based: San Francisco · Green Card holder

Phone: (415) 7302677

Portfolio: www.katelovesdesign.com

Email: [email protected]

Speaking languages: English, Russian

Work experience: 14.7 years

September 2025 — Present

Head of Design. ISINA Remote. Part Time. Los Angeles, www.isina.com

ISINA is a music-tech platform for emerging artists. I lead design for the core product, improving onboarding, usability, and daily artist workflows.

• Rebuilt onboarding and first-time user flow — +947% user growth.
• Improved product readability and navigation — +155% DAU.
• Launched lifecycle emails that increased creator activity (tracks +653%, playlists +604%, posts +169%).
• Refined Discovery, Tracks, and Messaging surfaces — +483% messages, +100% premium trials.

June 2020 — April 2025 4 yrs 11 mos

Principal Product Designer. Americor Remote. Full Time. Irvine, www.americor.com

Americor is a leading U.S. debt-relief company. I designed for the Client Portal where customers track progress, manage programs, and access support.

• Improved offer confirmation flow completion from 25% → 56%.
• Helped build the first UI library for web and mobile.
• Designed digital support tools (Help Center, chatbot) — 30% fewer support calls.
• Built the onboarding webinars platform, increasing first recurring payments by 16% and reducing cancellations by 50%.
• Contributed to mobile apps rated 4.8★ iOS and 4.6★ Android.
• Supported community tools, including a 23k+ member Facebook group.

August 2018 — January 2020 1 yr 6 mos

Lead Designer. Sber On-site. Full Time. Moscow, www.sberbank.ru

Sber is the #1 bank in Russia. I worked on Sberkids, a mobile banking app for children (iOS & Android).

• Collaborated with back-end and front-end teams to improve app usability and flow.
• Designed a new Demo mode feature and created a fresh design concept for the app.
• Conducted master classes for children on designing interfaces in Figma — hands-on workshops to inspire future creators.
• Learned and applied the importance of testing hypotheses early in the design process.

June 2017 — June 2018 1 yr

Digital Designer. Aic. On-site. Full Time. Moscow, www.aic.ru

AIC is one of Russia’s top digital studios.

• Redesigned the website for Uralsib Bank — a Top-20 bank in Russia.
• Created support guidelines for the bank’s design system to ensure smooth adoption on the client side.
• Gained early product experience and learned to collaborate closely with analytics and data teams to drive design decisions.

April 2012 — April 2017 5 yrs

Co-founder and Lead Designer. Q-Design On-site. Full Time. Saratov, www.q-des.ru

Independent design studio in Saratov, co-founded with two partners.

• Delivered promotional websites, outdoor advertising, and SEO projects for local businesses.
• As team lead: conducted interviews, supervised design work, managed client communication, and oversaw project delivery & documentation.
• Learned how challenging it is to build a strong team — and that my biggest passion lies in the design process itself.

April 2011 — April 2012 1 yr

Graphic Designer in Neon Technologies

On-site. Full Time. Saratov, www.saratov-neon.ru

Design for outdoor advertising studio. I joined this team in my start of career and learned how to build workflows and communicate effectively with both the team and customers.

Education