Design Leader creating clear, usable, outcome-driven products.
Based: San Francisco, US
Phone: +1 (415) 7302677
Portfolio: www.katelovesdesign.com
Email: [email protected]
Speaking languages: English, Russian
Work experience: 14.7 years
September 2025 —
Present
Head of Design. ISINA
Remote. Part Time. Los Angeles, www.isina.com
ISINA is a music-tech platform for emerging artists. I lead design for the core product, improving onboarding, usability, and daily artist workflows.
- Rebuilt onboarding and first-time user flow — +947% user growth.
- Improved product readability and navigation — +155% DAU.
- Launched lifecycle emails that increased creator activity (tracks +653%, playlists +604%, posts +169%).
- Refined Discovery, Tracks, and Messaging surfaces — +483% messages, +100% premium trials.
June 2020 —
April 2025
4 yrs 11 mos
Principal Product Designer. Americor
Remote. Full Time. Irvine, www.americor.com
Americor is a leading U.S. debt-relief company. I designed for the Client Portal where customers track progress, manage programs, and access support.
- Improved offer confirmation flow completion from 25% → 56%.
- Helped build the first UI library for web and mobile.
- Designed digital support tools (Help Center, chatbot) — 30% fewer support calls.
- Built the onboarding webinars platform, increasing first recurring payments by 16% and reducing cancellations by 50%.
- Contributed to mobile apps rated 4.8★ iOS and 4.6★ Android.
- Supported community tools, including a 23k+ member Facebook group.
August 2018 —
January 2020
1 yr 6 mos
Lead Designer. Sber
On-site. Full Time. Moscow, www.sberbank.ru
Sber is the #1 bank in Russia. I worked on Sberkids, a mobile banking app for children (iOS & Android).
- Collaborated with back-end and front-end teams to improve app usability and flow.
- Designed a new Demo mode feature and created a fresh design concept for the app.
- Conducted master classes for children on designing interfaces in Figma — hands-on workshops to inspire future creators.
- Learned and applied the importance of testing hypotheses early in the design process.
June 2017 —
June 2018
1 yr
Digital Designer. Aic.
On-site. Full Time. Moscow, www.aic.ru
AIC is one of Russia’s top digital studios.
- Redesigned the website for Uralsib Bank — a Top-20 bank in Russia.
- Created support guidelines for the bank’s design system to ensure smooth adoption on the client side.
- Gained early product experience and learned to collaborate closely with analytics and data teams to drive design decisions.
April 2012 —
April 2017
5 yrs
Co-founder and Lead Designer. Q-Design
On-site. Full Time. Saratov, www.q-des.ru
Independent design studio in Saratov, co-founded with two partners.
- Delivered promotional websites, outdoor advertising, and SEO projects for local businesses.
- As team lead: conducted interviews, supervised design work, managed client communication, and oversaw project delivery & documentation.
- Learned how challenging it is to build a strong team — and that my biggest passion lies in the design process itself.
April 2011 —
April 2012
1 yr
Graphic Designer in Neon Technologies
On-site. Full Time. Saratov, www.saratov-neon.ru
Design for outdoor advertising studio. I joined this team in my start of career and learned how to build workflows and communicate effectively with both the team and customers.
Education
2011-2014
Technical University. Saratov
Master’s Degree in Graphic Design and Marketing
2005-2009
Art College. Saratov
Associate degree in Environmental Design